A-LIST COLLABORATIONS
CLIENT DIAMOND PLATNUMZ
BRIEF
ACA client Diamond Platnumz was looking to expand his audience outside of East Africa.
OUR SOLUTION
ACA, through it relationships with US talent, orchestrated a duet collaboration with American R&B superstar & Grammy winner Ne-Yo.
CULTURAL SHIFT
The resulting song Marry You debuted at #1 across East Africa and the video introduced Diamond to Ne-yo’s audience and has been viewed globally over 10 million times.