BISHOP TD JAKES
CLIENT BISHOP TD JAKES
Bishop TD Jakes a global multi-media icon in the inspirational community, wanted to reach out and engage the audience in Africa.
We produced the biggest gospel event in SA’s history, MegaFest, featuring the top 15 gospel artists in the world and secured the support of the South African government stakeholders. The event drew an audience of over 125,000 people attending per day for 3 days.
This had a huge impact on the distribution of his books around the continent, and as a result his TV continent ended up being turned from a cost center from TV networks to a revenue center from the same TV networks.
His brand grew massively as a result of relationships built over the 3 day period. Through this we were able to build a sustainable relationship, connecting Bishops & Business leaders from the continent to their counterparts in the US. As a result, he has been able to engage over 1M people in NG and over 600K faithfuls in KE since 2007 married with regular visits to the continent.