FIFA WORLD CUP 2010
CLIENT PATRICE MOTSEPE
BRIEF
With the world’s largest sporting event coming to SA for the 1st time, it was imperative that FIFA and SA showed the world that it was the destination of choice especially for its North American Market.
OUR SOLUTION
On behalf of Patrice Motsepe, ACA’s founder produced a series of events with celebrities, influencers and tastemakers from the US to showcase SA.
In addition to the US roadshow, we held a private opening ceremony featuring John Legend, Prince Albert, Terrence Howard, Alicia Keys and other dignitaries and government officials from all over the world were hosted on opening night.
CULTURAL SHIFT
The world viewed SA a destination of choice. As a result, tourism has since increased since 2010.