JUSSIE SMOLLETT – HURT PEOPLE MUSIC VIDEO
CLIENT JUSSIE SMOLLETT
BRIEF
Jussie wanted to shoot a music video for the debut single “Hurt People” from his forthcoming album. His creative vision was to recreate Nelson Mandela’s release from imprisonment and film the video in Soweto and Johannesburg for authenticity. He also wanted to perform a live show while in South Africa and needed local musicians and dancers.
OUR SOLUTION
We assembled a music video production team, were able to secure a prison that Nelson Mandela was actually imprisoned in as one of the key locations, cast over 60 dancers, musicians and children, produced a master class on dance and breaking into Hollywood and orchestrated skills transfer by having local directors of photography shadow Jussie’s DP throughout the shoot.
CULTURAL SHIFT
Client received a completed music video to his specifications while we also were able to engage in skills transfer for the South African community. This was the Client’s first trip to South Africa and he left with a much greater understanding and appreciation of the market and its people and vowed to return for future engagements.