Our fashion client UNIFORM wanted to increase their profile in the entertainment sector and shine a spotlight in their philanthropic endeavors in Liberia where they employ local Liberian women and provide free school uniforms to children in Liberia for every item of clothing purchased in the US.
We introduced UNIFORM to U.S. hip hop artist and fashion enthusiast A$AP Ferg. They partnered to design a fashion line together under A$AP Ferg’s “Traplord” brand. A$AP Ferg traveled to Liberia and engaged with the local workers and visited the children who received free uniforms. We engaged TIDAL to film all aspects of the engagement for a documentary.
A$AP Ferg was able to use his celebrity to shine a spotlight on UNIFORM, their philanthropic work as well as their quality fashion line and A$AP Ferg was able to have his own fashion line developed while also contributing to the Liberian economy and introducing himself to a new fan base in Africa and his fans to a socially conscious Africa fashion brand.