What We Do

We engage global talent from outside of Africa i.e. North America, Europe, Asia, etc. and forge relationships with African corporations and brands. Currently, outside talent is only engaged from a live perspective. Right now, most entertainers visit the continent, perform live shows, and return home. Their influence is restricted to the live setting. We envision and foster relationships between global talent and African brands. We provide the bridge between entertainers and Africa’s culture. Previous successes include 50 Cent’s Tour of Mozambique and South Africa, which concluded upon his meeting Nelson Mandela.

We engage African talent, building better relationships with local government and extending their brands throughout the continent and ostensibly the globe. Someone like Trevor Noah goes from popularity in South Africa to becoming the face of Comedy Central. We take African talent (actors, musicians, writers, athletes, etc.) and build a platform for them to expand globally. Moreover, we create synergies between African talent and global talent. Previous successes include inviting Ne-Yo to collaborate with Coke Studio Africa. As a result, the R&B superstar recorded a “mega-mashup” with musicians across Kenya, Tanzania, Uganda, Mozambique, and Nigeria. Upcoming collaborations include Africa’s own Diamond, John Legend, and Ne-Yo.

We introduce global brands to the African market, managing integration into the continent. We take concepts and ideas that work in North America, align them with the appropriate partners in Africa, and oversee their institution in the second largest continent. Previous successes include T.D. Jakes Mega Fest in South Africa, introducing Essence Magazine to the continent, the first Essence Music Festival in Durban, and the 2010 World Cup inaugural event.