MEET THE TEAM

CO-FOUNDERS

COLIN GAYLE

CEO & FOUNDER

Colin Gayle is a Co-Founder and CEO of Africa Creative Agency. He is an entertainment industry executive with over 25 years of diverse entertainment experience as a manager, TV producer, event producer and booking agent. Having worked on the continent for the past 20 years, Mr. Gayle is an expert on the intersection between Africa and the U.S. He has advised multiple international corporates on opportunities in Africa for sports, technology and entertainment engagement. Colin’s beliefs are rooted in visionary branding that breaks down borders and elevates the Africa’s cultural profile through strategic content, live events and social engineering

JOEL RAO

CO-FOUNDER & PARTNER

Joel Rao is a Co-Founder and Partner of Africa Creative Agency. Joel draws from a deep digital marketing experience and business solutions development to fuel all-encompassing marketing, entertainment and communication initiatives in Africa, LATAM, Western Europe & South East Asia. Joel is regarded as the modern generation “Digital Mad Man”, he is an agile, industry professional who believes in creating practical solutions to complex challenges through digital technology. With 12 years of experience, he has garnered a number of awards, including eCommerce Agency of the Year, Top 25 Men in Digital, MSK Digital Agency of the Year, Loeries and The MMA Smarties award.

KEVIN BOAKYE

CO-FOUNDER & PARTNER

Kevin Boakye is a Co-Founder and Partner of Africa Creative Agency. He is an experienced investment executive with over 15 years of private equity and investment banking expertise (Alterra Capital Partners, The Carlyle Group and Lehman Brothers). Kevin has executed over $1 billion dollars’ worth of transactions across the technology, media & telecommunications, consumer and healthcare sectors. He has also has unique experience leveraging the intersections of gaming and music, most recently heading business development for Africa’s leading mobile games publisher Carry1st. He earned his MBA from Harvard Business School and holds an AB degree from Dartmouth College.

ROGER L. PATTON

CO-FOUNDER & HEAD OF BUSINESS DEVELOPMENT

35 years of experience in entertainment law, intellectual property and strategic business development. Former Chief Entertainment Counsel for President William Clinton’s Inaugural Committee. Former executive at Warner Bros. Pictures, Partner at Bloom, Hergott et al., and COO/GC of Hidden Beach Recordings. Graduate of Yale University/Harvard Law School, editor of Harvard Law Review.

YVETTE DAVIS GAYLE

CO-FOUNDER & COO

Yvette Davis Gayle is the Co-Founder and Chief Operations Officer for Africa Creative Agency. With over 25+ years of media experience she brings a wealth of knowledge. Formerly the Head Of Urban Publicity at Interscope Geffen A&M, Gayle spent 18 years with the company crafting campaigns for a multitude of multiplatinum artists which included 50 Cent, Mary J. Blige, and Keri Hilson to name a few. She oversaw the day to day PR efforts for artists that graced the rosters of Aftermath Entertainment, G-Unit Records, Dreamville Records, Shady Records to name a few. Gayle was recognized by Billboard Magazine for her achievements landing a coveted spot on their 2020 Women In Music Executives power list. CNBC also lauded Gayle as one of “31 Women Creating A Positive Impact in Africa.” Gayle has a Bachelors degree in Political Science from West Virginia University and she is a member of The Recording Academy.

TEAM

Blessing Muchirahondo

FINANCIAL CONTROLLER

Blessing Muchirahondo is a Financial Consultant at Africa Creative Agency in Johannesburg, SA. She holds a BCompt Accounting Science degree from Unisa. She has over 8 years experience in Finance throughout different sectors (Insurance, Trade, Retail and Logistics) as well as 6 years experience in the travel industry. Her role within ACA is to regulate, improve and provide accurate financial reporting for the business. Blessing is driven daily by striving to provide the best possible future for her family (husband and two children). She enjoys travelling, spending time with her family and friends and watching sports. She lives by a saying used within her family "Winning is a Habit"

Ebenezer Maxwell

SOUND ENGINEER STUDIO MANAGER

Mr. Maxwell is a Certified Avid Pro tools operator, 210 level, Certified Dante Operator, and holds a Sound Engineering Diploma from the Academy of Sound Engineering South Africa. He started out as a publishing intern at Universal Music Publishing after a year was promoted to studio engineer. He now is Head of Africa Creative Publishing Studio.

Elspeth Muthambi

A&R MANAGER

Ms. Muthmabi is A&R manager for ACA Music Advisory Services. She is a Strategic Marketing Communication graduate at the University of Johannesburg. She joined as an intern in 2020 and quickly climbed the ladder as a Licensing and Royalties coordinator . She has worked closely with Mzwandile to excute and close numerous music supervision projects, namely, Savage Beauty, Blood & Water, and many more.

Kabelo Monaise

FILM & TV CO-ORDINATOR

Film & TV division which goes beyond client management and acts as a fertile ground for concept development, production services and casting in Film & TV. We are committed to ensuring the delivery of quality African stories and growing the creative economy on the continent. Kabelo has a background in film & television screenwriting and production

Mzwandile Sibanda

HEAD OF MUSIC PUBLISHING

A law graduate of the University of Durham (UK), Sibanda has managed to couple his knowledge of the law with his knowledge and love of music to become one of the most well-regarded music industry practitioners on the continent. After five years as a music publishing A&R executive at Universal Music Publishing (UMP), Mzwandile now heads Africa Creative Publishing. In his time at UMP, he drove licensing music for Marvel’s Black Panther. Mr Sibanda has extensive experience, industry contacts and relationships with all the major rights holders in the African music industry.

Sivu Mfenyana

Senior Manager

I am an experienced Label Manager and Senior Manager with a proven track record in the music industry. At Sony Music Africa, I started as a Promotions Specialist in 2017, where I led the promotions strategy aligned with marketing plans and release strategies across relevant media for all signed local artists. I was promoted to Head of Local and International PR in 2020, where I managed a team of four, overseeing PR for both local and international releases. In 2022 I became a Label Manager for Epic Records and local artists. I was tasked with co-ordinating and overseeing all operations related to the label's releases with a primary objective of driving streaming revenue. I recently transitioned to a new role as Senior Manager at Africa Creative Agency, where I am responsible for developing and presenting pitches to potential clients, creating marketing strategies to promote clients, securing and marketing gigs, ensuring timely delivery of all marketing and promotional material, and more.

Thami Tshabalala

Head of Operations/ Executive Assistant

From the very inception of Africa Creative agency, Thami has been an instrumental force, donning multiple hats as an Administrator, Book Keeper, and A&R. His versatility knows no bounds, and he plays each role with virtuosity, ensuring the agency's success and creative brilliance. As a head of operations and Executive Assistant, Thami orchestrates seamless efficiency and harmony within the organisation. Before embarking on his creative journey, Thami spent 5 transformative years as a Business Coach and lead administrator in one of South Africa's esteemed Micro Enterprise Incubators. With his guidance, over 100 businesses bloomed, and he helped create over 180 new job opportunities!

Thuli Msezane

SYNC CO-ORDINATOR

Ms. Msezane is a Sync Coordinator and a University of the Witwatersrand alumni. Ms Msezane formerly worked in the Sync Licensing and Brands division at Warner Music Africa, where she cleared music for the indie film The Umbrella Men and the South African TV series Recipes for Love and Murder.

Thobile Khoza

DIGITAL MEDIA MANAGER

A proud alumna of the University of Johannesburg since 2015, holding a National Diploma in Multimedia Design, I passionately embrace a diverse background in graphic design and TV/film production. Contributing to three SAFTA award-winning shows in 2020 has been a highlight of my journey. Now working as a senior digital designer at ACA, crafting multiple creative visual assets that continually support the ever-evolving landscape of digital and social media.

CO-FOUNDERS

COLIN GAYLE

CEO & FOUNDER

Colin Gayle is a Co-Founder and CEO of Africa Creative Agency. He is an entertainment industry executive with over 25 years of diverse entertainment experience as a manager, TV producer, event producer and booking agent. Having worked on the continent for the past 20 years, Mr. Gayle is an expert on the intersection between Africa and the U.S. He has advised multiple international corporates on opportunities in Africa for sports, technology and entertainment engagement. Colin’s beliefs are rooted in visionary branding that breaks down borders and elevates the Africa’s cultural profile through strategic content, live events and social engineering

JOEL RAO

CO-FOUNDER & PARTNER

Joel Rao is a Co-Founder and Partner of Africa Creative Agency. Joel draws from a deep digital marketing experience and business solutions development to fuel all-encompassing marketing, entertainment and communication initiatives in Africa, LATAM, Western Europe & South East Asia. Joel is regarded as the modern generation “Digital Mad Man”, he is an agile, industry professional who believes in creating practical solutions to complex challenges through digital technology. With 12 years of experience, he has garnered a number of awards, including eCommerce Agency of the Year, Top 25 Men in Digital, MSK Digital Agency of the Year, Loeries and The MMA Smarties award.

KEVIN BOAKYE

CO-FOUNDER & PARTNER

Kevin Boakye is a Co-Founder and Partner of Africa Creative Agency. He is an experienced investment executive with over 15 years of private equity and investment banking expertise (Alterra Capital Partners, The Carlyle Group and Lehman Brothers). Kevin has executed over $1 billion dollars’ worth of transactions across the technology, media & telecommunications, consumer and healthcare sectors. He has also has unique experience leveraging the intersections of gaming and music, most recently heading business development for Africa’s leading mobile games publisher Carry1st. He earned his MBA from Harvard Business School and holds an AB degree from Dartmouth College.

ROGER L. PATTON

CO-FOUNDER & HEAD OF BUSINESS DEVELOPMENT

35 years of experience in entertainment law, intellectual property and strategic business development. Former Chief Entertainment Counsel for President William Clinton’s Inaugural Committee. Former executive at Warner Bros. Pictures, Partner at Bloom, Hergott et al., and COO/GC of Hidden Beach Recordings. Graduate of Yale University/Harvard Law School, editor of Harvard Law Review.

YVETTE DAVIS GAYLE

CO-FOUNDER & COO

Yvette Davis Gayle is the Co-Founder and Chief Operations Officer for Africa Creative Agency. With over 25+ years of media experience she brings a wealth of knowledge. Formerly the Head Of Urban Publicity at Interscope Geffen A&M, Gayle spent 18 years with the company crafting campaigns for a multitude of multiplatinum artists which included 50 Cent, Mary J. Blige, and Keri Hilson to name a few. She oversaw the day to day PR efforts for artists that graced the rosters of Aftermath Entertainment, G-Unit Records, Dreamville Records, Shady Records to name a few. Gayle was recognized by Billboard Magazine for her achievements landing a coveted spot on their 2020 Women In Music Executives power list. CNBC also lauded Gayle as one of “31 Women Creating A Positive Impact in Africa.” Gayle has a Bachelors degree in Political Science from West Virginia University and she is a member of The Recording Academy.

TEAM

Blessing Muchirahondo

FINANCIAL CONTROLLER

Blessing Muchirahondo is a Financial Consultant at Africa Creative Agency in Johannesburg, SA. She holds a BCompt Accounting Science degree from Unisa. She has over 8 years experience in Finance throughout different sectors (Insurance, Trade, Retail and Logistics) as well as 6 years experience in the travel industry. Her role within ACA is to regulate, improve and provide accurate financial reporting for the business. Blessing is driven daily by striving to provide the best possible future for her family (husband and two children). She enjoys travelling, spending time with her family and friends and watching sports. She lives by a saying used within her family "Winning is a Habit"

Ebenezer Maxwell

SOUND ENGINEER STUDIO MANAGER

Mr. Maxwell is a Certified Avid Pro tools operator, 210 level, Certified Dante Operator, and holds a Sound Engineering Diploma from the Academy of Sound Engineering South Africa. He started out as a publishing intern at Universal Music Publishing after a year was promoted to studio engineer. He now is Head of Africa Creative Publishing Studio.

Elspeth Muthambi

A&R MANAGER

Ms. Muthmabi is A&R manager for ACA Music Advisory Services. She is a Strategic Marketing Communication graduate at the University of Johannesburg. She joined as an intern in 2020 and quickly climbed the ladder as a Licensing and Royalties coordinator . She has worked closely with Mzwandile to excute and close numerous music supervision projects, namely, Savage Beauty, Blood & Water, and many more.

Kabelo Monaise

FILM & TV CO-ORDINATOR

Film & TV division which goes beyond client management and acts as a fertile ground for concept development, production services and casting in Film & TV. We are committed to ensuring the delivery of quality African stories and growing the creative economy on the continent. Kabelo has a background in film & television screenwriting and production

Mzwandile Sibanda

HEAD OF MUSIC PUBLISHING

A law graduate of the University of Durham (UK), Sibanda has managed to couple his knowledge of the law with his knowledge and love of music to become one of the most well-regarded music industry practitioners on the continent. After five years as a music publishing A&R executive at Universal Music Publishing (UMP), Mzwandile now heads Africa Creative Publishing. In his time at UMP, he drove licensing music for Marvel’s Black Panther. Mr Sibanda has extensive experience, industry contacts and relationships with all the major rights holders in the African music industry.

Sivu Mfenyana

Senior Manager

I am an experienced Label Manager and Senior Manager with a proven track record in the music industry. At Sony Music Africa, I started as a Promotions Specialist in 2017, where I led the promotions strategy aligned with marketing plans and release strategies across relevant media for all signed local artists. I was promoted to Head of Local and International PR in 2020, where I managed a team of four, overseeing PR for both local and international releases. In 2022 I became a Label Manager for Epic Records and local artists. I was tasked with co-ordinating and overseeing all operations related to the label's releases with a primary objective of driving streaming revenue. I recently transitioned to a new role as Senior Manager at Africa Creative Agency, where I am responsible for developing and presenting pitches to potential clients, creating marketing strategies to promote clients, securing and marketing gigs, ensuring timely delivery of all marketing and promotional material, and more.

Thami Tshabalala

Head of Operations/ Executive Assistant

From the very inception of Africa Creative agency, Thami has been an instrumental force, donning multiple hats as an Administrator, Book Keeper, and A&R. His versatility knows no bounds, and he plays each role with virtuosity, ensuring the agency's success and creative brilliance. As a head of operations and Executive Assistant, Thami orchestrates seamless efficiency and harmony within the organisation. Before embarking on his creative journey, Thami spent 5 transformative years as a Business Coach and lead administrator in one of South Africa's esteemed Micro Enterprise Incubators. With his guidance, over 100 businesses bloomed, and he helped create over 180 new job opportunities!

Thuli Msezane

SYNC CO-ORDINATOR

Ms. Msezane is a Sync Coordinator and a University of the Witwatersrand alumni. Ms Msezane formerly worked in the Sync Licensing and Brands division at Warner Music Africa, where she cleared music for the indie film The Umbrella Men and the South African TV series Recipes for Love and Murder.

Thobile Khoza

DIGITAL MEDIA MANAGER

A proud alumna of the University of Johannesburg since 2015, holding a National Diploma in Multimedia Design, I passionately embrace a diverse background in graphic design and TV/film production. Contributing to three SAFTA award-winning shows in 2020 has been a highlight of my journey. Now working as a senior digital designer at ACA, crafting multiple creative visual assets that continually support the ever-evolving landscape of digital and social media.